Every year the Contemporary Art Museum Serralves throws a 40 hour long cultural event. Last year we were invited by “BrandNewBox” on behalf of  SuperBock to help develop an intervention for the visitors to experience. The first challenge was to design the division and organization of the space. The second was to develop a sensor based interactive experience. The sensor based interaction was enabled by a gesture sensor that triggered a visual and sound orchestra in the screens laid out on the former stables.

Finally, to build a mobile platform that would allow users to create their own animated gifs while playing with the analogue sculptures developed by our partner. Every animated gift was immediately tagged with SuperBock logo and made available to the users but also stored in a server and project on the entrance of the SuperBock Creative Experience space.

Porto | June 2016